Privacy Policy

Effective Date: June 5, 2026

Empathy Guides is owned and operated by Empathy Tech Solutions LLC ("Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit EmpathyGuides.com, subscribe to our communications, interact with our content, use our website features, or engage with content we publish through related services such as Pinterest.

1. Who We Are

Empathy Guides provides educational articles, practical guides, product comparison resources, and related content for caregivers, older adults, families, and people planning for aging, home safety, technology, and supportive everyday living.

Empathy Guides is operated by:

2. Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

• Your email address when you subscribe to a newsletter, download a resource, join a list, or request updates.
• Your name, if you choose to provide it.
• Messages or inquiries you send through contact forms, email, or other communication channels.
• Preferences or responses you provide in surveys, forms, or subscriber interactions.

Information Collected Automatically

When you visit EmpathyGuides.com, we may automatically collect limited technical and usage information, such as:

• Pages viewed and links clicked.
• Referring website or source.
• Browser type, device type, and operating system.
• Approximate location based on IP address.
• Date, time, and general interaction data.

3. Email Communications

If you subscribe to Empathy Guides emails, we may use your email address to send newsletters, educational content, resources, updates, and occasional promotional messages.

We currently use Kit as our email service provider. Kit may process subscriber information on our behalf to deliver emails, manage subscriptions, track email engagement, and support email list operations. Kit publishes its own privacy policy and data processing terms for its services.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us. We will honor opt-out requests as required by applicable law.

4. Affiliate Links and Amazon Associates

Empathy Guides participates in affiliate marketing programs, including the Amazon Associates Program.

Some links on Empathy Guides may be affiliate links. If you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you. Affiliate relationships do not control our editorial opinions, but they may influence which products are available for comparison or inclusion.

We aim to identify paid or affiliate links clearly near product recommendations. Amazon requires Associates to include a clear disclosure on sites that use Amazon affiliate links.

5. Pinterest and Social Media Integrations

Empathy Guides may publish, schedule, manage, or promote content on Pinterest and other social platforms. This may include article titles, descriptions, destination URLs, images, board information, and related metadata.

We may use the Pinterest API or related Pinterest developer tools to publish Pins, manage boards, access permitted account information, and measure performance for Empathy Guides content. Pinterest is not affiliated with, sponsoring, or endorsing Empathy Guides or Empathy Tech Solutions LLC.

We do not sell, rent, or redistribute Pinterest API data. We use Pinterest API access only for authorized Empathy Guides publishing, board management, content promotion, and related analytics. If Pinterest access is disconnected or revoked, we will stop using the associated access token and remove stored Pinterest credentials from active systems where technically feasible.

6. Analytics, Cookies, and Similar Technologies

We use, or may use, analytics tools to understand how visitors find and use Empathy Guides, improve content quality, monitor website performance, and evaluate traffic sources.

These tools may include:

• Google Analytics, which may use cookies and similar identifiers to measure website usage and report aggregated statistics.
• Google Search Console, which helps us understand how Empathy Guides appears in Google Search using aggregated search performance information.
• Cloudflare, which may provide security, performance, caching, and analytics services.

Google Analytics terms require websites using Google Analytics to disclose the use of cookies or similar identifiers and explain how data is collected and processed. Google Search Console generally provides aggregated search performance data rather than individual visitor profiles.

You can control cookies through your browser settings. Some features may not function as intended if cookies or similar technologies are disabled.

7. AI-Assisted Content Creation

Empathy Guides may use AI-assisted tools to help draft, edit, summarize, structure, or generate article content, product comparison language, images, Pinterest metadata, and other publishing materials.

AI-assisted content is intended to support editorial workflows and is not used to make legal, financial, medical, eligibility, credit, employment, insurance, or similarly significant decisions about individual users.

We do not ask visitors to submit sensitive personal information for AI processing. Please do not send private medical, financial, legal, or highly sensitive personal information through public forms or general website communications.

8. How We Use Information

We use collected information to:

• Operate, maintain, and improve EmpathyGuides.com.
• Send newsletters, resources, and updates you requested.
• Respond to messages and support requests.
• Analyze website traffic and content performance.
• Publish and promote Empathy Guides content on Pinterest and other platforms.
• Generate, review, and publish educational content.
• Track affiliate link performance and maintain compliance with affiliate program requirements.
• Protect the website from spam, abuse, fraud, and security threats.
• Comply with legal obligations.

9. Information Sharing

We do not sell personal information. We may share limited information with service providers that help us operate Empathy Guides, including:

• Email service providers, such as Kit.
• Analytics providers, such as Google Analytics.
• Website hosting, security, and performance providers, such as Cloudflare and GitHub Pages.
• Affiliate networks or commerce platforms, including Amazon Associates, when you click affiliate links.
• Social media and publishing platforms, including Pinterest, when we publish or promote content.
• AI service providers used to support content creation and publishing workflows.

We may also disclose information if required by law, to protect our legal rights, to investigate abuse or security issues, or in connection with a business transfer such as a merger, acquisition, or sale of assets.

10. Data Retention

We retain information only as long as reasonably necessary for the purposes described in this Privacy Policy, including operating the website, maintaining subscriber records, complying with legal obligations, resolving disputes, enforcing agreements, and maintaining business records.

Email subscriber information is retained until you unsubscribe, request deletion, or we no longer need it for legitimate business purposes. Analytics and technical data may be retained according to the policies of the analytics and infrastructure providers we use.

11. Your Choices and Rights

Depending on your location, you may have rights to request access, correction, deletion, portability, restriction, or objection regarding your personal information.

You may:

• Unsubscribe from email communications using the unsubscribe link in our emails.
• Request correction or deletion of information you provided.
• Disable cookies through your browser settings.
• Use privacy controls offered by Google, Pinterest, Kit, and other third-party services.

To make a privacy request, contact us using the information below.

12. California Privacy Notice

If you are a California resident, you may have rights under California privacy laws, including the right to know what personal information we collect, request deletion, correct inaccurate information, and opt out of certain sharing or sale practices. We do not sell personal information.

13. European, UK, and International Users

If you are located in the European Economic Area, United Kingdom, Switzerland, or another region with data protection laws, you may have additional rights regarding your personal data.

Where applicable, our legal bases for processing may include your consent, performance of a requested service, legitimate interests in operating and improving Empathy Guides, compliance with legal obligations, and protection of legal rights.

Empathy Guides is operated from the United States. If you access the site from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

14. Children's Privacy

Empathy Guides is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

15. Security

We use reasonable administrative, technical, and organizational safeguards to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

16. Third-Party Links

Empathy Guides may link to third-party websites, including Amazon, Pinterest, Google, Kit, product pages, resources, and other external sites. We are not responsible for the privacy practices, content, or policies of third-party websites. Please review their policies before providing information or making purchases.

17. Medical, Legal, and Financial Disclaimer

Empathy Guides provides educational information only. Content on this site is not medical, legal, financial, or professional advice. Always consult a qualified professional for advice specific to your situation.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of Empathy Guides after changes are posted means you accept the updated policy.

19. Contact Us

For privacy-related questions or requests, contact: